Since its creation in 1837, Tiffany & Co. has built its brand as a symbol of love for its audience. This didn't happen accidentally; ...

It's challenging for new brands, particularly to compete in the footwear industry. They have to do effective branding to make a name. At the ...

Growing a brand in any industry is no easy feat; you must secure a special spot in your consumers' minds to compete effectively. However, ...

What comes to mind when you think about athletes' shoes, inspiration, and innovation? Most probably Nike? From Olympic champions to everyday runners, Nike makes ...

Surprisingly, most brands make a promise but fail to deliver it to their customers. Making a brand promise is not enough, but living up ...

Your business's brand strategy carries weight, but most businesses can't figure it out. They are confused, and just running your business is like expecting ...

Jeff Bezos brilliantly quoted, "Your brand is what people say about you when you're not in the room." Mapping your brand association lets you ...

Sitting on your dental clinic chair, waiting to get a line of patients who love to be treated by you? But the empty chairs ...

It's not an exaggeration to say that you have to leave no stone unturned to create a name in the industry while building a ...

"You think you know brand positioning? Think again." Positioning your brand requires a clear framework to make it impossible to ignore. A framework that ...

90% of all purchases are made subconsciously. It means the customer buys from a brand that makes them feel good and evokes relevant emotions. ...

Did you know that 63.9 percent (approximately 5.24 billion) of the world's population uses social media? Out of these, 127 million are influencers who ...