Let's suppose your ideal customer visits your competitor's website for a few seconds before clicking the back button. A moment later, they are on...

Let's be honest: most lists of "brand values" are only on paper; companies don't live them. When building a brand, you might think of...

What if your next client chose you before even looking at your portfolio? It sounds counterintuitive, right? For architects, the portfolio is everything. We're...

Guess what image pops into your head when you hear the phrase, “A Diamond is Forever”? Thought of De Beers? You thought of enduring...

Do you also think that branding and ethics in business are two different paths? Well, they both overlap with each other in the modern...

Let's say you consider travelling to your friend's house at any time. What would come to mind? You'll likely take Uber. But how did...

Since 1949, Adidas, the three stripes brand, has been making a splash in the market. This three-stripes brand started in a laundry room and...

Since its launch in 2013, DoorDash has gained prominence in the food delivery service. It's not like there were no other food delivery services...

AI tools alter the way we interact with technology while improving workflow efficiency. Hundreds of AI startup businesses out there, but only some have...

Since its creation in 1837, Tiffany & Co. has built its brand as a symbol of love for its audience. This didn't happen accidentally;...

It's challenging for new brands, particularly to compete in the footwear industry. They have to do effective branding to make a name. At the...

Growing a brand in any industry is no easy feat; you must secure a special spot in your consumers' minds to compete effectively. However,...