It's not an exaggeration to say that you have to leave no stone unturned to create a name in the industry while building a...

"You think you know brand positioning? Think again." Positioning your brand requires a clear framework to make it impossible to ignore. A framework that...

90% of all purchases are made subconsciously. It means the customer buys from a brand that makes them feel good and evokes relevant emotions....

Did you know that 63.9 percent (approximately 5.24 billion) of the world's population uses social media? Out of these, 127 million are influencers who...

Say no more to stock photos for your personal brand—if you want to create a lasting impression at the end of the day. As...

Did you know that 71% of consumers enjoy co-branded campaigns? Yet, 65% fail due to poor planning. Co-branding is a striking approach to reaching a broad...

In successful marketing, brands don’t sell products based on their features and price. They connect with their customers on a deeper level and share...

It’s impossible to create a useful marketing campaign for a product or service until you know the art of brand positioning.  Alright, brand positioning...

Whether you are a startup or an aspiring designer, knowing what's included in a branding package is essential to shaping your branding. Your branding...

It's no secret that effective branding is crucial for selling products or services to the target audience. Many businesses use mixed branding to establish...

Emotionally attached consumers are 52% more valuable than satisfied ones for brands on a lifetime value basis. In the meantime, you can produce an...

Ever wonder how the Mayo Clinic builds recognition from around the world? Even if you don't take any services from Mayo Clinic, you know...