Behind every successful brand, there is a brand strategist. They play a strategic game to influence customers' minds. You might find the term "brand...

Brand voice and tone are the core pillars of brand personality that ignite a company spark in your industry. Let's paint a picture: you...

Introducing your brand to the world is exciting and nerve-racking. Isn't it? Surprisingly, 95% of newly launched brand products fail. The common reason for...

Over 93% of buyers emphasize visuals solely while considering a purchase. Colors hugely impact the customer's mind—and are a powerful tool in marketing. At...

Creating a brand identity for a small business is critical to show off its uniqueness. Brand identity makes up the perception of consumers about...

Brand voice refers to a company's distinctive personality when communicating with consumers. It's an essential aspect of branding that helps an organization stand out...

Executive branding is the identity of your leadership style. You can emerge as a great potential leader through executive branding and beat the competition....

Font psychology in logo design is the secret sauce to enhance your brand personality. You may not know the power of font and overlook...

With more than 31,000 food and beverage businesses and one million restaurants in the U.S., competition is incredibly high. It gets harder and harder...

How many fonts should a brand have? Whether you are an aspiring designer or entrepreneur, puzzling around this question is common. The typeface also...

Is it possible to build a brand in just 5 days? It might seem quite unbelievable, but somehow, it's attainable, as you can set...