Color Psychology in Marketing Examples
Over 93% of buyers emphasize visuals solely while considering a purchase. Colors hugely impact the customer's mind—and are a powerful tool in marketing. At...
Creating a brand identity for small business: You must know.
Creating a brand identity for a small business is critical to show off its uniqueness. Brand identity makes up the perception of consumers about...
6 Leading Types of Brand Voice with Popular Brand Examples
Brand voice refers to a company's distinctive personality when communicating with consumers. It's an essential aspect of branding that helps an organization stand out...
Executive Branding: How to Make Your Brand Stand Out
Executive branding is the identity of your leadership style. You can emerge as a great potential leader through executive branding and beat the competition....
Font Psychology in Logo Design: Importance and its Types
Font psychology in logo design is the secret sauce to enhance your brand personality. You may not know the power of font and overlook...
Food Branding: 5 Steps to Develop Your Impactful Food Brand
With more than 31,000 food and beverage businesses and one million restaurants in the U.S., competition is incredibly high. It gets harder and harder...
How many fonts should a brand have? Revealing the Magic Number
How many fonts should a brand have? Whether you are an aspiring designer or entrepreneur, puzzling around this question is common. The typeface also...
How to Build a brand in 5 days.
Is it possible to build a brand in just 5 days? It might seem quite unbelievable, but somehow, it's attainable, as you can set...
Visual Branding Meaning: Key Elements You Should Know
People scan their surroundings and instantly make a perception. Besides, this consumer takes seven seconds to decide whether they appreciate and believe your brand....