A brand promise is a contract you sign with a customer—if you ditch it, it will impact your business reputation badly and throw you...

In today’s business landscape, the roles of a brand manager and marketing manager often intersect and puzzle your mind. However, it’s important to understand...

Brand promise and mission are not just buzzwords but crucial nuts and bolts of branding and marketing. Most business owners think that promise and...

While the consumer has plenty of options at their fingertips to choose products from the brand—you need to create a unique brand promise and...

Behind every successful brand, there is a brand strategist. They play a strategic game to influence customers' minds. You might find the term "brand...

Brand voice and tone are the core pillars of brand personality that ignite a company spark in your industry. Let's paint a picture: you...

Introducing your brand to the world is exciting and nerve-racking. Isn't it? Surprisingly, 95% of newly launched brand products fail. The common reason for...

Over 93% of buyers emphasize visuals solely while considering a purchase. Colors hugely impact the customer's mind—and are a powerful tool in marketing. At...

Creating a brand identity for a small business is critical to show off its uniqueness. Brand identity makes up the perception of consumers about...

Brand voice refers to a company's distinctive personality when communicating with consumers. It's an essential aspect of branding that helps an organization stand out...

Executive branding is the identity of your leadership style. You can emerge as a great potential leader through executive branding and beat the competition....

Font psychology in logo design is the secret sauce to enhance your brand personality. You may not know the power of font and overlook...