In today’s business landscape, the roles of a brand manager and marketing manager often intersect and puzzle your mind. However, it’s important to understand that these two professionals tend to have diverse skill sets. While both are crucial in driving a company’s sales, each role brings its own unique contributions to the table. If you’re a business owner or marketing professional, then this blog post is for you. We’ll dive deep into brand manager vs. marketing manager. At the same time, we will unravel the key differences that define their roles in boosting a company’s success. Let’s roll up your sleeves.
What is the brand manager?
A brand manager is the mastermind behind a company’s identity and reputation. They are responsible for the image consumers perceive of a company’s products or services. Brand managers ensure the brand aligns with consumer interests by completing the following tasks:
- Makeup brand perception strategies.
- Assess the brand image of the consumers.
- Shapes the company’s consistent messaging.
- Manage and suggest the best advertisement standings.
- Create marketing and sales strategies.
- Scan the progress of the sale.
What is the marketing manager?
A marketing manager is in charge of running business marketing and advertising campaigns. They perform the following tasks:
- Marketing managers make and implement marketing strategies to enhance sales and brand perception.
- They conduct market research and determine the customers’ priorities to form a strategy that fits their needs.
- Next, they frame powerful strategies to reach all customer demographics.
- Besides that, they highlight the product’s benefits and display how it can meet consumer needs and solve their problems.
- They work closely with the sales team to reach the company’s target.
Head-to-head comparison of Brand Manager And Marketing Manager
Brand Manager Vs Marketing Manager Salary
Salaries of brand managers and marketing managers vary depending on the company size and experience they have to track the spot. The brand manager secures an average salary of $103,605 per year, though marketing managers earn up to $92,603 per year to live life to the fullest.
Are brand managers and marketing managers in demand?
Yes, both of them are in demand. Brand managers and marketing managers play major roles in today’s business landscape. The career of a brand manager is predicted to rise by 10% and generate 33,700 job opportunities in the United States from 2018 to 2028.
According to new business statistics, 1.34 million new business applications were registered in the second quarter since 2023. The more business, the more jobs for brand managers and marketing managers—the demand for these two professionals is soaring.
Can a marketing manager become a brand manager?
Yes, a marketing manager can move into a brand manager job because both career paths have some common skills.
To become a brand manager, marketing managers can leverage their expertise in marketing and advertising departments. Further, they can develop their skills in brand development. When transitioning to a brand manager role, earning certifications in branding can also be beneficial.
Overall, with experience and professional development in branding, they can successfully transition to a brand manager role.
Brand Management vs Marketing: What is more important?
Effective marketing requires branding. Without branding, your marketing efforts will be generic and lack personality. Branding involves applying your company’s unique brand identity to everything you do. A product or service lacks personality and stands for what it is regardless of its color and label.
However, branding your product allows customers to associate it with your company and be willing to pay a premium for it based on what it runs for. Let’s take the example of Starbucks. What makes it unique from other local coffee? Yes, you guessed it right. It’s strong branding.
Ultimately, Marketing management needs brand management to sell its product effectively. So, branding is more important than marketing, like ever before.
Takeaway
We hope our blog clears up your brand manager vs. marketing manager query. To roar in your industry, you must understand marketing manager vs. brand manager—top differences.
Marketing managers develop and apply marketing plans to raise awareness and product sales.
Conversely, branding builds loyalty and trust and differentiates you from competitors. And this establishes a long-lasting connection with customers. Strong branding leads to success for businesses in the long run. So, invest in a brand manager first to build a strong foundation for your brand before marketing your services.
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