Did you know that 63.9 percent (approximately 5.24 billion) of the world’s population uses social media? Out of these, 127 million are influencers who are creating an impact on their audience’s minds.
But the question is, are all of them winning the social media game? Not at all; everyone has their own level of impact. Those who do Branding consistently and connect emotionally are making a real deal on social media. As they don’t level up just their followers, they build a loyal community through Branding.
These social media platforms offer an unprecedented opportunity for influencers and brands to connect with an ideal audience.
No matter your industry, you are competing with many social media personalities who have already entered the field.
Can you ignore the neon sign in a midnight city? It’s impossible to do. Similarly, consistent Branding takes the audience’s attention and makes your social media personality unforgettable. But how? We will explain thoroughly why Branding for social media personality is essential. Also, (step-by-step guide) to stand out with real-life social media personality examples? Let’s get stuck in.
What is Branding for social media personality?
To state it plainly, it is the strategy of sculpting how consumers perceive your personality on social channels like Instagram, Facebook, X, TikTok, and LinkedIn.
Your values, beliefs, voice, goals, and consistent visual look of social media profiles set your unique personal brand identity. It’s the process of using social media with the purpose and intent to make an impact and eventually promote products or services.
Why does it matter?
As more and more repetitive, emotionally dead, and boring AI content pumps out on our social media feeds, the need for Branding is more important than ever… The duplicate, useless AI content uploaded by social media influencers triggers audience distrust.
You can fill the void and grab the audience’s attention by being the real you, showing your personality through Branding. Of course, you build trust by being authentic using a branding strategy. Branding is what turns your social media followers into your loyal fans—a strong community that has your back.
That’s why personal Branding on social media is so freaking important.
In the meantime, Branding clarifies what you stand for, and then you can create more focused content rather than posting random stuff.
That makes you rise above the noise and instantly recognizable in a sea of social network profiles. A complete branding strategy highlights your values, real thoughts, beliefs, and personality to make you stand out. It makes your name carry weight, making you influential, not just visible.
It’s not just over when you gain the trust of your audience and catch their attention in the crowd; it also brings opportunities for you.
Either you’re growing social media or selling more products or services. It’s a win-win situation as consumers will listen as they connect with you deeply. This connection builds a relationship with your ideal audience that helps you thrive on social media.
5 Best Practices for Branding a Social Media Personality
Without branding social media personality, the consumers might stop and scroll down, while Branding develops their interest in you, which makes them hit “Follow” to know more.
Personal Branding on social media is not a one-shot process; it takes time, effort, and consistency to develop a meaningful relationship with your ideal audience. Here are some best practices that can help you win your branding game.
1. Get a picture of your ideal audience profiles.
Before anything else, you must know about the audience you want to connect with.
Like who they are, their age, location, and gender. But that is not all. Dig deeper and create their persona by putting yourself in the audience’s shoes and asking questions through audience interviews, surveys, and market research.
Know what values and beliefs they hold? What are the problems and challenges they are facing? What excites them (their interest and goals)? On which social platform are they more active?
Once you’ve gathered audience data, sort out the similarities to build a persona. This will give you a clear picture of your ideal audience, allowing you to make a deep connection with them on social media.
There is no better example of building a social media branding personality than Dan Koe. He understands his target audience from head to toe, which helps him strategically curate the content around them.
Dan Koe’s audience consists mainly of content creators and business professionals trapped in societal norms. They have been struggling to make an impression on social media. But they crave to build a purposeful life with financial freedom.
2. Define who you are
Your personal brand is the core of your social media personality, so you need to define it intentionally to make it recognizable. Reflect on your personality, core values, beliefs, passion, unique skills, and goals. Then, write your real story and experience that make you relatable and authentic to your audience.
Sometimes, you find it difficult to tell the real story, but this is what makes you connect and shape a meaningful relationship with the audience. As you will know, many can relate to your story and get some inspiration. So craft your personal brand story and be real to set yourself apart on social media.
Moreover, it’s super important to define your brand voice and tone and communicate effortlessly. Your voice could be informational, friendly, casual, authoritative, humorous, and so on. Stick to the one that relates to your personality and can also connect with your audience.
See how Dan Koe reflects his values, personality, stories, and experiences in his personal brand to stand out and inspire the audience. His values focus on self-mastery, resilience, authenticity, creativity, and freedom.
His original story is an excellent example of turning failures into success, as he sees every obstacle as a path to build a life of purpose. Dan shares his real story, the setbacks, successes, and personal growth that show his authenticity, which truly creates an impact.
He is on a mission to transform the future of work where people work less, enjoy their lives, and make more money. Meanwhile, Dan preaches his values and resonates deeply with his audience, making him exceptional on social media.
3. Set a consistent look on your social profiles.
Imagine scrolling through social media and watching the same fonts, colors, and styles pop up in a post that you’ve seen before. Then, you’ll instantly remember it’s from the same person. When you see the unique and same visual style repeatedly, it creates a connection and relationship in the long run.
So, pick up your color palette for social media, as it significantly impacts how your audience will perceive you. One thing is for sure: it must reflect your brand personality and voice.
Can we imagine you as a mindfulness coach? Alright, so you might choose colors that evoke peace and calmness, and you are likely to choose green and a kind of blue in your color palette. That color palette reflects your personality and your industry niche.
Also, carefully choose the font and typography, as they ignite the audience’s emotions like color. Stick with the same profile photos across all social networks to be easily recognizable. Besides the social profile picture, some platforms like LinkedIn, Facebook, and X have a Background or Cover Image, so customize it—don’t leave it.
The photos, graphics, and videos you want to create must be consistent in style and quality. The photographic shot must constantly represent your brand personality. Design tools like Canva can help you develop a simple color palette, typography, and a professional social profile picture.
You can choose templates from Canva that highlight your visual style, which you can then follow throughout your design.
Moreover, create a brand guideline for all visual elements so you can communicate your unique visuals consistently across all social media platforms.
Dan Koe’s strong visual aesthetic
He perfectly showcases his personality across all social media platforms. He picks a black-and-white color that sparks his brand’s clean and contemporary look while evoking feelings of strength and authority.
Whether you scroll through Dan’s website, YouTube, Instagram, LinkedIn, or X, you can see visual consistency on all platforms. This consistency amplifies his brand recognition as the audience can relate to where the visual is coming from.
4. Pass on Relevant and Valuable Content
Branding is not about promoting yourself excessively; you have to mix the right amount of ingredients to build trust and be authentic. Like, share some educational and entertaining ( if you have this kind of personality) stuff more than promotional (it could be your 20% content). When you share value without overselling, then customers become your loyal fans who engage and purchase on your recommendation.
And the most important thing is to stay real and relevant to the position as an industry authority.
Therefore, develop content Pillars (3-5 main topics) that resonate with your brand values and personality. For instance, if you are a fitness coach, then your content pillars could revolve around
- Workout tips
- Mental wellness
- Gym fashion
In addition, share your daily work life to build a real connection with the audience. Try different content-sharing formats, such as videos (reels, tutorials, vlogs), Carousels (tips, stories, lists), live streams, and behind-the-scenes snippets in stories.
Staying relevant keeps your content updated and reaches a broader audience. First, you have to niche down, and then, when you build authority with your content, you can explore other kinds of topics.
At the same time, maintain your posting schedule and plan a content calendar so your audience never disconnects.
Example
Through this valuable content, Dan Koe truly mastered the social platform and built credibility and trust over time. He focused on sharing content related to the mind, the internet, and the future. He talks and genuinely helps his audience with the tools and knowledge to intentionally transform their lives.
Dan has built more than 2.6 million followers who are not just followers but his loyal community that values what he says. Meanwhile, he strategically shares conversational content to inspire the audience so they can move the needle in their lives.
He cuts fluff with direct, clear, actionable, insightful content. His social media engagement rate reflects the depth of connection he made with his audience.
Pro Tip:
Don’t be a CopyCat—Seriously, copying other social media personalities will not do any better than affecting your brand reputation. Personal Branding is bringing your unique perspective to the table to set yourself apart.
Regardless of the industry you are in, by copying others’ content, you will not stand out in the market. Though you can take inspiration from other content, again, don’t copy them–it’s pretty simple.
5. Maintain and Update
Do you think that Dan Koe built his personal brand in one go? Not really. He goes through a journey of self-discovery, success, and failure. Even at first, he was into web design, coding, fitness, and photography. But he continued to learn and adapt and found the comfort in writing that led him to personal brand success. He stays committed to personal growth; that’s what he preaches, he lives for.
Like a plant, you sow a seed of your personal brand; it needs regular care, maintenance, and exposure to grow big. So track your social media profiles’ performance analytics-content performance, and engagement rate. And adapt changes to keep your audience engaged and connected with your brand.
With branding, you can strategically shape your online presence and build authority. However, you need to be authentic, consistent, and unique to successfully make a name and build a loyal community on social media.
Discussion about this post