No doubt that colors are essential aspects of logo design. In the branding world, colors foster 80% of brand awareness and recognition. But is there any lucky color for a business logo that takes you over the top by just applying it? No way. In branding, no luck helps you take your business ahead of the curve—but the right strategies can.
However, there are the best colors for different business logos rather than a lucky color. And yes, colors that align with your audience choice can make your logo compelling. Meanwhile, research indicates that the color influences the 85% of consumer purchase behavior.
Colors for business logos, if used accurately, influence the customer’s mind and build the perception of the brand. The importance of colors in logos can be neglected. And research reveals that 75% of consumers recognize a brand by its logo, and 45% memorize it by colors.
It is vital to understand the psychology of colors and which colors work best for different industries. So, let’s jump straight into it.
Why does color matter so much in a business logo?
You may have heard the term color psychology. It is the study of how colors influence the human mind and emotions. At the same time, specific colors evoke specific emotions and make an impression on potential customers.
As a result, your audience engages with your brand and remembers it easily in a crowded market. However, color associations of people depend on culture, personal experience and education.
Here are the factors that make the colors critical in a business logo;
- Colors provoke certain emotions whether the customers purchase from your brand and remember it or forget it.
- Your logo colors matter as research revealed that the human brain takes approximately 80% of visual details connected with color. You have 90 seconds to make a good impression on your audience, in this regard, your right color can help you to be memorable.
- Through your logo color, you can express your company values to the target group. Every audience group reacts differently to different colors. Some may prefer warm colors over cool colors. Therefore, research your audience’s age, gender, interest, lifestyle, and geographical zone to pick the color your target consumer prefers.
However, common color usage is related to different industries. Below, we discuss the standard colors used by different industries and their psychology.
Choosing the Right Brand Colors for Your Industry
Selecting the right color in logo design can leave an everlasting impression of your brand. But if you pick up a wrong color that is not tailored to your target audience’s preferences, then it will undermine your success.
Therefore, it’s important to understand the message you want to convey through your logo color.
So, let’s find out which colors work best for different industries, their psychology, and the popular brands that use them.
Incorporating Blue into the Business Logo
Blue is considered a non-threatening color as it is found in nature, like the clear sky and calming sea.
Blue brings on the feelings of calmness and relaxation to our psyche. This commonly used color is a sign of trust, security, loyalty, and honesty.
Research conducted by Joe Hallock stated that 42% of people’s favorite color is blue. This is the reason it has become the most used color you can see on logos and brand colors: it indicates trust and safety for consumers. Around 40% of Fortune 500 companies apply blue in their logo.
Popular companies that use blue in their logo, like IBM, HP, Visa, Samsung, American Express, and Ford, capture the trust and respect of customers.
Most businesses use blue in their branding are
- Technology
- Healthcare
- Finance
- Education
If you have one of the above businesses, then it’s safe for you to incorporate blue in your logo to build trust and credibility.
Adding red to the Business Logo
29% of world-famous brands use red in their logo, as red is a symbol of energy, strength, passion, love and temptation. Red provokes passion and motivates us to take action.
Popular companies that use red in their logo are Coca-Cola, Netflix, YouTube, Target, Marvel, KFC, Adobe, and Tesla.
Whether you have a
- Food
- Technology
- Beauty
- An entertainment company that incorporates red into your logo works best to excite, energize, and appeal to your brand.
Embracing Black into the Business Logo
Black color is a sign of power, mystery, sophistication, and elegance. Though, for some people, it is also a symbol of sadness and anger. Black is a trendy color in youth fashion.
Nike, Adidas, and Prada are strong examples of perfectly using the black color in their logo to provoke a sense of confidence.
- Fashion
- Music
- Automobiles
- Technology industries use it to appeal to their audience as it reflects confidence, elegance, and dignity.
If you are looking to convey a message of power, elegance, and luxury through a logo, then black is your color.
You can pair up black with the white, silver, or gold color scheme to express power, luxury, and prestige.
Integrating yellow into the Business Logo
Yellow is an attention-getter and sparks off the feeling of positivity, creativity, intellect, and happiness. When it comes to food brand logos, yellow is the second most popular color after red, as it is refreshing and warm and stimulates appetite. However, we can’t say that it’s the lucky color for the business logo, but the right color for certain industries.
McDonald’s, Subway, Pringles, and Lay yellow color logos express pleasure and provoke hunger in the audience. Further, Snapchat and Bumble Yellow reflect fun and entertainment for their users.
Meanwhile, the yellow color is mostly popular in the
- Food
- Kids
- Energy
- Entertainment industries.
If you want to communicate joy, optimism, warmth, courage, adventure, and fun, then yellow is perfect for your logo. As a yellow color triggers, your potential consumer will slow down and pay attention.
Blending green into the Business Logo
Green is a hallmark of nature, growth, safety, health, and harmony. In contrast to others, it represents more progress and prosperity. Its color of nature refreshes the mind, nurtures you, and evokes empathy.
WhatsApp and Grab’s green logo conveys security and safety to its users. Green is an ideal choice for your logo.
Healthcare industries use it to represent the safety of their drugs and medicine. While the green color logo is popular among
- Households
- Outdoors
- Plant-based food
- Energy
- Fuel
- Natural Health
- Beauty
- Wellness companies.
However, the
- Food
- Technology
- The transport industry also utilizes green to communicate safety to its users.
If you want to express safety, nature, balance, success, fortune, money, and sustainability, no color is perfect than green for your logo.
Sprinkle Purple into the Business Logo
Purple is associated with creativity, innovation, wisdom, spirituality, luxury, and ambition. At the same time, purple supports sympathy for our minds and promotes mental stability. Yahoo, Cadbury, and Taco Bell are perfect examples of using a purple logo.
Purple logos are used more commonly in;
- Confectionary
- Finance
- Technology
- Education
- Entertainment industries to convey royalty and prestige.
If your company wants to communicate wisdom, luxury, or creativity, then you can touch the hues of purple to bring your idea to the table.
Tips to choose the right color for your logo
Here are some tips that you must consider to pick the perfect color for your business and make an impact.
- Before you get your hands on the logo color scheme, don’t assume the Lucky color for the business logo, first, understand what message you want to convey through your logo. When you are clear about your brand message, then go for choosing color.
- Research your target audience’s color preferences and choose the colors that also align with your brand message. So, understanding color psychology and implementing it according to your target audience and industry is a high bar deal for your business to have a successful logo design.
- If you want your brand to reach a global audience, then be careful about the color association because different colors have different cultural impacts.
- Gender has its own color preferences. Men like bold colors, while women favor soft shades. It all depends on your target audience preferences and your brand identity.
- You must avoid using multiple colors in your logo. Apply one or two colors and play with their different hues. As you can see, most of the top brands in the world follow this and create a memorable logo.
Wrap Up
There is no lucky color for a business logo that guarantees success. But picking the wrong color means you are overlooking your target market. Color psychology helps you understand color’s meaning and its association with the target industry.
Colors are not one-size-fits-all-crayon-box, so you have to look for which fits well with your audience and industry. Your logo represents your brand—so ensure you portray its colors wisely to create a memorable and distinct company logo.
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