Tag: brand

61.4% of the public uses social media around the world. And the average person spends 118 minutes on social media each day. This way, ...

Communication is everything in building a customer relationship; it can make you stand out or fall. The brand goes beyond the logo and visuals; ...

If athletes want to build a successful career in the long run, they need to create charisma around their personality. Through powerful athlete branding, ...

Your environment directly impacts how you think, feel, and behave. Imagine you are walking along the beach. How would you feel? Refreshed? Peaceful? You ...

Nike has not become a well-known brand by luck—it has developed strong branding strategies to make it fly high. Since 1988, Nike has continued ...

According to a Global Study, consumers are four to six times more likely to support brands that establish authentic values and purpose. Modern consumers ...

A brand promise is a contract you sign with a customer—if you ditch it, it will impact your business reputation badly and throw you ...

In today’s business landscape, the roles of a brand manager and marketing manager often intersect and puzzle your mind. However, it’s important to understand ...

Brand promise and mission are not just buzzwords but crucial nuts and bolts of branding and marketing. Most business owners think that promise and ...

While the consumer has plenty of options at their fingertips to choose products from the brand—you need to create a unique brand promise and ...

Behind every successful brand, there is a brand strategist. They play a strategic game to influence customers' minds. You might find the term "brand ...

Brand voice and tone are the core pillars of brand personality that ignite a company spark in your industry. Let's paint a picture: you ...