You might think that you can only effectively promote your business through digital marketing now in this modern world. But this is not the case. You can also successfully promote your product or service and secure new customers offline as well.
The Transportation Advertising Council stated that, on average, a brand can reach 30,000 to 70,000 vehicular impressions daily. Surprisingly, 97% of consumers recalled an ad they noticed on a vehicle.
The vehicle highlights brand personality, making them noticeable even from a mile away and memorable compared to others.
Car branding is how businesses dress their vehicles to stand out. This is like moving billboards that create brand recognition and help companies stand out in the middle of daily traffic. Every ride of car branding can turn heads and bring opportunity, though you need to do it in the right way.
How can you effectively do it, and how many types of car branding do we have? Hold on. We have got your back. We have compiled every nook and cranny of car branding to help you make a significant impact on your vehicle.
What is Car branding?
Simply put, car branding is a business marketing strategy that creates brand awareness by designing vehicles with a specific message.
Car graphics promote and market your brand on the road to walkers and passengers. Car branding exposes your brand to a broad audience and creates a lasting first impression.
You enter their subconscious mind, so whenever they think about getting your kind of product in the market, your brand will strike their mind. Visuals are more persuasive and leave an impact. This graphic car branding connects more profoundly with the audience since 90% of the information transferred to the brain is visual.
Therefore, businesses have a significant marketing opportunity to impact consumer minds without breaking the bank.
Types of car branding
You can promote your brand using different types of car branding. Let’s look at the four most popular types.
1- Fully Car Wraps
A full car wrap is one of the most frequent ways to brand a car. It’s like a mobile billboard. The complete outer surface of the car is covered with a thin vinyl graphic sheet that makes it look captivating and has a stunning design.
Designers can use creative patterns, bold colors, textures, and images and make custom graphics per business needs for irresistible visual impact. The vehicle wraps can be easily removed from the car without ruining the paint, giving the freedom to tweak graphics anytime. Meanwhile, Vehicle wraps can last up to 5 years with proper maintenance.
2-Partial Car Wraps
If you want a more straightforward graphic look, a partial car wrap is for your brand. Additionally, it saves your bucks, too. In partial vehicle wraps, specific parts are covered with vinyl graphics rather than the entire vehicle. You can add graphics wraps on the bumper, wheel, windows, roof, and door to give the car a sleek look.
3-Car Decals
Next among the types of car branding, decals, or car stickers to advertise a company. These graphics can be customized in different sizes and styles, including the brand logo, message, company name, and contact information.
Car stickers are water-resistant and suitable for all parts of the vehicle. They are much cheaper, take less time to install than full car wraps, and can be made up quickly to promote company-specific ads.
4-Car Magnets
If you are more into seasonal promotions, car magnet branding is ideal for your brand. It’s pretty easy to remove than other types of branding, as the magnet back sticks to any steel surface and separates in just one pull of a second.
You can use special sales to create urgency for the audience to make themselves aware of the offer date. Additionally, you can communicate messages about specific events and festivals.
How to effectively design car branding?
Identify Your Goals
Above all, you need to know the purpose of what you want from car branding.
- Are you more interested in special events promotions?
- Do you want to pursue long-term branding?
- Or is it more down to boosting brand awareness? Or immediate sales?
- Do you want to reposition your brand?
Knowing the brand target helps you develop a unique message you want to convey to reach your goal.
Make it simple
Instead of stuffing too much information into the design, use a short and clear message. Your message can create a feeling of curiosity, reliability, or innovation in your target audience.
This way, the audience can quickly process the message while the car is on the way. Also, use readable fonts and avoid those that strain the eyes. Car wraps can boost brand recognition up to 15 times, so create it wisely.
Choose the type of car branding.
Go through the types of car branding and pick the one that fits your goals and requirements. A vehicle branding agency can help you decide based on your business needs. Getting help from an expert vehicle branding designer lowers the risk of branding mistakes. From their design mockups, you can decide before printing and make adjustments to achieve a sleek look. Also, set the budget you have for car branding. If you have a low budget, decals cost less than wraps.
Do Branding Consistently
Make sure that your car graphics design sparks the vibe of your brand identity, like your website, packaging, and social media posts. Your vehicle design must reflect this so your audience can recognize your brand offline and online.
How much does car branding Cost?
Generally, it depends on various factors, including the car size, design complexity, quality of material used, type of car branding wraps, and the vehicle designer. However, car branding wraps have the lowest cost-per-impression compared to other marketing forms, from $0.04 to $0.07. On average, car branding can cost from $1,500 to $3,000.
Best example of car branding
Are you up for car branding or still confused? Many famous brands have used car branding to promote their brands. Here is a list of three renowned brands to inspire you to decide.
1-Coca Cola
Coca-Cola uses almost every marketing method to promote its brand and events. You have probably seen the Coca-Cola delivery vehicle on the road. These trucks are wrapped with red Coca-Cola vinyl, a white logo, and signature glass bottle images. Whenever the car goes on the way or stands at the corner, the audience remembers Coca-Cola.
Besides the branded delivery vehicle, Coca-Cola always stays ahead of the market to market events and holidays so an audience can celebrate the moment of happiness with Coca-Cola. They displayed Santa Claus’s image on Chrimatis and brought a truckload of joy to the audience.
Further, they collaborate with brands and advertise events like the Olympics with the slogan “Olympic flame is coming” to ignite the spark for the game and bring Coca-Cola to share the moments of wins.
2-Domino
Domino stepped forward into innovation and designed custom delivery cars, such as Domino’s DXP (Delivery Expert), to deliver their fast and fresh pizza. These cars are customized with partial vinyl, and they use brand colors red, white, and blue with the tagline “Oh Yes We Did” to maintain a brand identity. These are not just delivery vehicles; the cars are mobile billboards that boost brand visibility.
Additionally, as vehicle branding is essential to Domino, they designed from Mercedes-Benz to trucks and vans to advertise the brand in all possible ways. They use vehicle branding to feature new food photographs, like new pizza flavors or deals, that turn the vehicle into a mobile ad.
3-Red Bull
Red Bull racing cars are one of the most represented brands in sports. Before that, Red Bull also designed 500 small MINI Cooper cars with a giant Red Bull can behind the back to advertise the energy drink with a vehicle on the road.
Meanwhile, marketers drive to target places(young audiences cramming to stay focused and energetic) to distribute energy drink cans and promote the brand. This was not limited to one region; Red Bull advertised with minis across the globe and built brand recognition.
Apart from that, Red Bull uses vehicle branding to promote events and create a connection with the audience.
Conclusion
No matter what type of car branding you use, fleet vehicles are versatile and result-oriented ways to advertise your business. As you have seen, the brand is rolling its marketing game and boosting brand awareness with its vehicle branding. You can choose the type of car wraps that fit your needs and budget to launch your brand advertisement.
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